← back to index
Full 2009 this is music the verve

This is Music

The Verve, 1995


The video to The Verve's This is Music is mainly shot in and around Carradale House; on the elevated access walkway; inside its lifts; within its corridors. It features Richard Ashcroft in avaitors and a denim jacket interspersed with a young woman in a baby blue dress and heels walking towards and scowling at the camera while striking poses; arms folded; leaning; arms outstretched; leaning forward; arms pressed against the width of the space. Ashcroft and his bandmates occasionally lurk at the foot of Balfron Tower basking in its monumental scale and the warmth of the coloured pebbles in the aggregate. The video concludes inexplicably and unconvincingly with Ashcroft leaping backwards to the podium below. ​