Balfron Tower accompanies the screeching riff and drug-fuelled lyrics of Britpop band Oasis’ track Morning Glory where it appears from acute angles under a filter which colours the sky amber and stains the concrete a rusty hue. In the opening staccato shots of the music video the tower is interspersed with glimpses of a flat with small windows where the Gallaghers play deafeningly and a bleak strip-lit lino factory corridor where a cast of fellow residents ineffectually scream and pound on the door.