← back to index
Full 2013 refurbishment press release

Refurbishment press release
Press, Planning

Londonewcastle, 2013


I have included an excerpt below but encourage you to visit the websites for the full article, an accompanying image and background music. Should you wish to mute the soundtrack, the control can be found in the bottom right-hand corner.​


Londonewcastle and United House to refurb iconic Goldfinger tower
Londonewcastle and United House have been selected as the preferred bidders to refurbish the Grade-II listed Balfron Tower in Poplar, East London.

Local housing association Poplar Harca has been seeking a partner to give a new lease of life to the 145 apartments in the late-1960s brutalist block designed by architect Erno Goldfinger for the Greater London Authority.

The surrounding area is to be transformed by Poplar Harca’s regeneration of the Brownfield Estate, Chrisp Street Market and Aberfeldy Village. Balfron Tower is the sister to Goldfinger’s 31-floor Trellick Tower in North Kensington. It featured in Oasis’s Morning Glory video and Danny Boyle’s post-apocalyptic film 28 Days Later.

Deloitte advised Poplar Harca.